Digital Analytics & Tracking Manager (d/f/m)
TK ELEVATOR IBERICA HOLDING, SL UNIPERSONAL — Madrid, Spain
Who we are
TK Elevator (TKE) is a global leader in vertical transportation and urban mobility. We provide engineering that keeps the world moving, from design to installation and maintenance on any brand of elevators, escalators, walkways, lifts, passenger boarding bridges, stairlifts, platform lifts and home elevators – any place and any time. With our digital solutions like AGILE and the IoT platform, MAX, there are no longer any limits to urban mobility. TK Elevator became independent following its separation from the thyssenkrupp group in 2020. The company achieved sales of €9.3 billion in fiscal year 2023/2024. With around 50,000 employees, 25,000 service technicians and over 1,000 support centers globally, we are moved by what moves people. TKE – Move Beyond.
What we expect
Are you ready to shape the future of vertical transportation and take ownership of the data insights that power innovation? Join TKE Elevator, a global leader in elevator and escalator solutions, as we transform the way people interact with digital products in the built environment. Our mission is to deliver seamless, data-driven user experiences by integrating advanced tracking and analytics into our websites and apps.
We are seeking a Digital Analytics & Tracking Manager who is passionate about understanding user behaviour and leveraging data to drive product excellence. In this role, you will lead the implementation of tracking and analytics tools, design and analyze A/B tests, and build dashboards that provide actionable insights for our internal stakeholders. Your work will empower our teams to make informed, data-driven decisions and continuously improve our digital offerings.
You will play a key role in defining and monitoring KPIs, ensuring legal compliance in data handling, and fostering a culture of analytics across our digital product teams. As part of a dynamic, fast-growing organization, you will collaborate globally to solve complex challenges, develop innovative solutions, and create digital products that truly make a difference. Here, your insights will drive action, your recommendations will shape strategy, and your expertise will have a measurable impact on our business.
Your key responsibilities:
Tracking Strategy & Implementation: Develop, implement, and continuously optimize tracking concepts for websites and apps (e.g., using Google Analytics, Microsoft Clarity, Tag Management Systems). Ensure consistent and legally compliant data collection.
User Behaviour Analytics: Analyze user behaviour (click paths, dwell time, conversion rates, etc.), identify optimization opportunities, and derive actionable recommendations.
A/B Testing & Experimentation: Plan, execute, and evaluate A/B tests and other experiments to continuously improve user experience and conversion rates.
Dashboarding & Reporting: Build and maintain dashboards to visualize relevant KPIs and trends for various stakeholders (e.g., using Power BI, Tableau, Looker).
Stakeholder Consulting: Advise and train internal teams on tracking topics, analytics tools, and data-driven decision-making processes.
Legal & Data Handling: Ensure compliance with legal requirements (e.g., EU Data Act, GDPR) when handling user data and tracking technologies.
Cross-Functional Collaboration: Work closely with product management, UX/UI, development, and legal teams to optimally implement tracking requirements.
Who we are looking for
- 3-5 years of experience in implementing and analyzing tracking and analytics solutions for digital products.
- Strong knowledge of common tracking and analytics tools (e.g., Google Analytics, Microsoft Clarity, Tag Manager, Power BI, Tableau).
- Experience in designing, executing, and evaluating A/B tests.
- Excellent analytical skills and experience in building dashboards.
- Understanding of legal frameworks in data analytics (e.g., EU Data Act, GDPR).
- Strong communication skills and ability to convey complex topics clearly.
- Fluent business-level English.
What we offer
- Health and Safety –Highest standards and a wide range of health promotion and healthcare activities
- Flexibility –We support, for example, through flexible yet regulated working hours and remote working options
- Collaboration & diversity –Collegiality is of huge importance – we treat everyone with respect and appreciation
- Development –Individual support to help you get started in your new job as well as training and education programs to help you develop professionally and personally
- Creative leeway –We offer an environment in which you can try out new solutions in a no-blame-culture
- Sustainability –We act with responsibility and environmental awareness
- Work environment –We have modern workplaces and IT equipment, subsidized lunchtime meals in the canteen, free parking and discounted public transport tickets
Additional information
At TK Elevator, we aim to embrace diversity and welcome everyone -no matter the ethnicity, nationality, gender or gender expression, age, social background, religion or world belief, sexual orientation, disability, marital status or any other legally protected characteristic or status.
Do you have a disability and would like to work with us? Then we look forward to your application!
As a signatory of the Charter of Diversity, TK Elevator is committed to a prejudice-free and diverse working environment with equal opportunities. Although we are not completely barrier-free yet, we are working every day to improve ourselves. Let’s overcome barriers together and work on individual solutions that work for you.
Contact
The advertised position is a full-time position. Please apply online in English, including your notice period and salary expectations.
Talent Acquisition
Bianca Wickinghoff
Job details
| Posting date: | 2026/01/12 |
|---|---|
| Experience level: | Experienced professionals |
| Contract limitation: | Permanent, Full Time |
| Work Modality: | Hybrid |
| Job family: | Information Technology |
| Industry: | Engineering & urban mobility |
| Job number: | ES_ET_EA_IBA_TKE00788 |
Application deadline: as long as the job is listed on our career page, we are looking for suitable candidates (all genders welcome). We are looking forward to receiving your application.
Unsolicited Submissions from Recruitment Agencies and Third Parties
TK Elevator does not accept candidate submissions, applications, or profiles from recruitment agencies, search firms, or other third parties unless a written agreement has been executed in advance by an authorized representative of TK Elevator.
