Digital Marketing Manager (d/f/m)

Digital Marketing Manager (d/​f/​m)

TK Home Solutions GmbHDüsseldorf, North Rhine-Westphalia, Germany

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The Company

TK Home Solutions GmbH is one of the world's leading providers of mobility solutions for the private and public sectors. Our product portfolio includes platform lifts, home lifts and our stair lifts, which utilizes our innovative sales tool, HoloLinc®. More than 900 employees worldwide contribute to the success of TK Home Solutions with development, production, sales and service of our products. 

What we expect

As a Digital Marketing Manager, you will be integral to our online marketing and content management efforts. You will take ownership of a variety of tasks that are critical to our digital strategy, including:

Website Management & CMS Expertise:

  • Oversee the creation, updating, and optimization of web pages using WordPress and other CMS platforms (FirstSpitit/Crownpeak CMS).
  • Manage the content lifecycle, including editing, proofreading, and publishing content to ensure consistency and quality.
  • Implement SEO best practices in all content to improve organic search performance and visibility.

Monitoring & Reporting:

  • Track and report on website performance, online usage behavior, and campaign effectiveness using tools such as Google Analytics, Google Search Console, and other relevant platforms.
  • Develop strategic recommendations based on data analysis to enhance our digital presence.

Agency Coordination:

  • Manage and brief external agencies for international projects, ensuring that deliverables align with our brand standards and marketing objectives.

Content Management:

  • Oversee content creation and curation for our social media and email marketing channels.
  • Develop and execute content strategies that support cross-media marketing initiatives in collaboration with marketing managers.

Technical Optimization:

  • Ensure the technical functionality of websites, including regular updates, plugin management, and troubleshooting to maintain optimal performance.
  • Collaborate with developers and designers to enhance website features and user experience.

Strategic Execution:

  • Execute all digital marketing measures in line with the corporate strategy and ensure consistency across all online platforms.

Who we are looking for

We are looking for a candidate who is not only skilled in digital marketing but also brings a strong command of content management systems, especially WordPress. The ideal candidate will have:

Education:

  • A completed degree in Marketing and Communications, Web Development, Business Administration, or a similar field.

Experience:

  • Several years of professional experience in a digital marketing role with a strong focus on CMS management, particularly WordPress.

Technical Skills:

  • Proficiency in WordPress, including page creation, content editing, and basic HTML/CSS skills.
  • Familiarity with SEO tools and practices, such as keyword research, on-page optimization, and performance tracking.
  • Strong command of Microsoft Office suite (Word, Outlook, PowerPoint, Excel).

Language Skills:

  • Excellent verbal and written skills in English and German. Additional language skills in French, Spanish, Italian, or Dutch are an advantage.

Skills & Traits:

  • A creative and detail-oriented thinker with a passion for improving user experience and website functionality.
  • Analytical and problem-solving skills with a hands-on approach to tasks.
  • A commercial and strategic mindset with excellent presentation, facilitation, and communication skills.
  • Experience working with multinational teams and managing external agencies.
  • A proactive attitude with strong self-motivation and a sense of urgency.

What we offer

It goes without saying, that we offer attractive conditions such as: 

  • Working in a successful organization with lean hierarchies and all the advantages of an international group. 
  • With us, you experience an exciting work environment in interdisciplinary and multinational teams. 
  • Very good development opportunities either in a specialist or in a management function. 
  • An attractive remuneration including special benefits according to the collective agreement NRW. 

Additional information

At TK Elevator, we aim to embrace diversity and welcome everyone -no matter the ethnicity, nationality, gender or gender expression, age, social background, religion or world belief, sexual orientation, disability, marital status or any other legally protected characteristic or status. 

Do you have a disability and would like to work with us? Then we look forward to your application! 

As a signatory of the Charter of Diversity, TK Elevator is committed to a prejudice-free and diverse working environment with equal opportunities. Although we are not completely barrier-free yet, we are working every day to improve ourselves. Let’s overcome barriers together and work on individual solutions that work for you. 

Contact

Please apply online in English including your salary expectation based on a 35h working week and your notice period.

Bianca Wickinghoff

Talent Acquisition

Job details

Posting date:2024/12/09
Experience level:Experienced professionals
Type of contract:Permanent, Full time
Work mode:Hybrid
Job field:Sales, Marketing and Communication
Industry:Engineering & urban mobility
Job number:DE_ET-EG01112

Application deadline: as long as the job is listed on our career page, we are looking for suitable candidates (all genders welcome). We are looking forward to receiving your application.

Benefits

Health and Safety

Highest standards and a wide range of health promotion and healthcare activities.

Highest standards and a wide range of health promotion and healthcare activities.

Pension

We have various financial models to give you individual support.

We have various financial models to give you individual support.

Collaboration

Collegiality is of huge importance – we treat everyone with respect and appreciation.

Collegiality is of huge importance – we treat everyone with respect and appreciation.

Development

Training and education programs to help you develop professionally and personally.

Training and education programs to help you develop professionally and personally.

Compensation and benefits

Fair working conditions and competitive pay are an important basis for us.

Fair working conditions and competitive pay are an important basis for us.

Diversity

We promote an open and tolerant work culture.

We promote an open and tolerant work culture.

Work Life Balance

We guarantee regular working hours to support work-life balance.

We guarantee regular working hours to support work-life balance.

Creative leeway

We offer a work environment in which you can try out new solutions in a no blame culture.

We offer a work environment in which you can try out new solutions in a no blame culture.

Vacation and paid time off

Paid vacation, sick leave and personal days.

Paid vacation, sick leave and personal days.

Sustainability

We act with responsibility and environmental awareness.

We act with responsibility and environmental awareness.

Onboarding

Individual and personal support to help you get started in your new job.

Individual and personal support to help you get started in your new job.

Who we are

With customers in over 100 countries served by more than 50,000 employees, TK Elevator achieved sales of around €9 billion in fiscal year 2022/2023. We ensure high levels of customer service globally from our extensive network of about 1,000 locations. Over the past several decades, TK Elevator has established itself as one of the world’s leading elevator companies and became independent after separation from the thyssenkrupp group in August 2020. The company’s most important business line is the service business proudly provided by around 25,000 service technicians. The product portfolio ranges from standardized elevators for low-rise residential buildings to highly customized solutions for skyscrapers. In addition, it covers escalators, moving walks, passenger boarding bridges and stair and platform lifts. Integrated cloud-based solutions, such as the MAX platform, are delivering enhanced services. With these digital offerings, there are no longer any limits to urban mobility. TKE – move beyond.

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Diversity, Equity & Inclusion

At TK Elevator, we understand, respect and appreciate that everyone is different. We value everyone as an individual. We believe that when our employees bring their authentic selves to work, and we recognize them as such, we strive to nurture a culture characterized by equal opportunities, mutual trust and respect. At TK Elevator, we aim to embrace diversity and welcome everyone -no matter the ethnicity, nationality, gender or gender expression, age, social background, religion or world belief, sexual orientation, disability, marital status or any other legally protected characteristic or status.

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