Marketing Manager (d/f/m)

Marketing Manager (d/​f/​m)

TK Home Solutions GmbHDüsseldorf, North Rhine-Westphalia, Germany

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The Company

TK Home Solutions GmbH is one of the world's leading providers of mobility solutions for the private and public sectors. Our product portfolio includes platform lifts, home lifts and our stair lifts, which utilizes our innovative sales tool, HoloLinc®. More than 900 employees worldwide contribute to the success of TK Home Solutions with development, production, sales and service of our products. 

What we expect

Lead Generation:

  • Develop and implement lead generation strategies that drive awareness, interest, and conversion across various channels.
  • Utilize digital marketing tactics (SEO, SEA, PPC, Social Media, E-Mail Marketing) to attract and engage potential customers.
  • Explore and elevate new offline marketing tactics (Brochures, Mailings, Fairs & Events, collaboration with Sanitary Houses, engage with further relevant stakeholders e.g. Architects and Planners)
  • Optimize lead nurturing processes to improve conversion rates and customer acquisition.

Initiative Tracking:

  • Monitor and analyze market trends, performance metrics, and competitor activities to inform marketing strategies.
  • Establish and closely track key performance indicators (KPIs) for marketing initiatives, ensuring alignment with business objectives.
  • Create and present detailed reports on initiative performance, making data-driven recommendations for improvements.

Central Campaign Creation:

  • Lead the design and execution of central marketing campaigns that align with organizational goals and target audience needs.
  • Collaborate with cross-functional teams (sales, product development, customer service) to ensure cohesive messaging and brand consistency.
  • Manage campaign budgets, timelines, and resources, ensuring campaigns are delivered on time and within budget.

Who we are looking for

We are looking for a candidate who is not only greatly skilled in marketing but also brings profound experience in collaborating with cross-functional teams across the organisation to achieve mutual marketing goals.

The ideal candidate will have:

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 5+ years of experience in marketing management, with a focus on campaign development and market analysis.
  • Strong analytical skills with a proven ability to interpret data and translate findings into actionable strategies.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Proficient in marketing tools and software (e.g., CRM systems, analytics platforms, project management tools).
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.

What we offer

It goes without saying, that we offer attractive conditions such as: 

  • Working in a successful organization with lean hierarchies and all the advantages of an international group. 
  • With us, you experience an exciting work environment in interdisciplinary and multinational teams. 
  • Very good development opportunities either in a specialist or in a management function. 
  • An attractive remuneration including special benefits according to the collective agreement NRW. 

Additional information

At TK Elevator, we aim to embrace diversity and welcome everyone -no matter the ethnicity, nationality, gender or gender expression, age, social background, religion or world belief, sexual orientation, disability, marital status or any other legally protected characteristic or status. 

Do you have a disability and would like to work with us? Then we look forward to your application! 

As a signatory of the Charter of Diversity, TK Elevator is committed to a prejudice-free and diverse working environment with equal opportunities. Although we are not completely barrier-free yet, we are working every day to improve ourselves. Let’s overcome barriers together and work on individual solutions that work for you. 

Contact

Please apply online in English including your salary expectation based on a 37,5h working week and your notice period.

Bianca Wickinghoff

Talent Acquisition

Job details

Posting date:2024/12/09
Experience level:Experienced professionals
Type of contract:Permanent, Full time
Work mode:Hybrid
Job field:Sales, Marketing and Communication
Industry:Engineering & urban mobility
Job number:DE_ET-EG01111

Application deadline: as long as the job is listed on our career page, we are looking for suitable candidates (all genders welcome). We are looking forward to receiving your application.

Benefits

Health and Safety

Highest standards and a wide range of health promotion and healthcare activities.

Highest standards and a wide range of health promotion and healthcare activities.

Pension

We have various financial models to give you individual support.

We have various financial models to give you individual support.

Collaboration

Collegiality is of huge importance – we treat everyone with respect and appreciation.

Collegiality is of huge importance – we treat everyone with respect and appreciation.

Development

Training and education programs to help you develop professionally and personally.

Training and education programs to help you develop professionally and personally.

Compensation and benefits

Fair working conditions and competitive pay are an important basis for us.

Fair working conditions and competitive pay are an important basis for us.

Diversity

We promote an open and tolerant work culture.

We promote an open and tolerant work culture.

Work Life Balance

We guarantee regular working hours to support work-life balance.

We guarantee regular working hours to support work-life balance.

Creative leeway

We offer a work environment in which you can try out new solutions in a no blame culture.

We offer a work environment in which you can try out new solutions in a no blame culture.

Vacation and paid time off

Paid vacation, sick leave and personal days.

Paid vacation, sick leave and personal days.

Sustainability

We act with responsibility and environmental awareness.

We act with responsibility and environmental awareness.

Onboarding

Individual and personal support to help you get started in your new job.

Individual and personal support to help you get started in your new job.

Who we are

With customers in over 100 countries served by more than 50,000 employees, TK Elevator achieved sales of around €9 billion in fiscal year 2022/2023. We ensure high levels of customer service globally from our extensive network of about 1,000 locations. Over the past several decades, TK Elevator has established itself as one of the world’s leading elevator companies and became independent after separation from the thyssenkrupp group in August 2020. The company’s most important business line is the service business proudly provided by around 25,000 service technicians. The product portfolio ranges from standardized elevators for low-rise residential buildings to highly customized solutions for skyscrapers. In addition, it covers escalators, moving walks, passenger boarding bridges and stair and platform lifts. Integrated cloud-based solutions, such as the MAX platform, are delivering enhanced services. With these digital offerings, there are no longer any limits to urban mobility. TKE – move beyond.

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Diversity, Equity & Inclusion

At TK Elevator, we understand, respect and appreciate that everyone is different. We value everyone as an individual. We believe that when our employees bring their authentic selves to work, and we recognize them as such, we strive to nurture a culture characterized by equal opportunities, mutual trust and respect. At TK Elevator, we aim to embrace diversity and welcome everyone -no matter the ethnicity, nationality, gender or gender expression, age, social background, religion or world belief, sexual orientation, disability, marital status or any other legally protected characteristic or status.

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